24/04/2026
We recently attended Making Nutraceuticals 2026, bringing together brands, suppliers and industry experts from across the nutraceutical space.
It was a great opportunity to connect with both new and familiar faces, and to discuss the ideas and developments shaping the market.
Across the event, conversations centered around how brands can move efficiently from concept to launch, while keeping pace with evolving consumer expectations.
We spoke with a wide range of businesses, from emerging brands exploring new product ideas to established retailers looking to expand their ranges, all focused on delivering relevant, high-quality supplements to market.
There was a strong interest in:
At our stand, we shared a selection of our latest developments, including licensed ranges such as our SpongeBob SquarePants and Paw Patrol multivitamins which garnered a lot of interest, as well as a variety of our standard formats and formulations.
These ranges highlight how familiar brands and emerging formats can be combined with functional ingredients to create products which stand out at retail.
While Making Nutraceuticals is a more focused event, several broader industry themes were reflected in the conversations we had.
There is a continued shift towards:
These trends align closely with the areas we continue to develop at Parkacre, supporting brands in bringing relevant products to market.
Events like Making Nutraceuticals provide a valuable opportunity to connect, but they’re just the start of the conversation.
We’re looking ahead to Vitafoods Europe 2026, where we’ll be showcasing new product launches, emerging categories and further developments across our range.
If we didn’t get a chance to speak in Coventry, or if you’d like to continue the conversation, we’d be glad to connect. Make sure you book a meeting in advance here:
