20/06/2025
The supplement industry is evolving faster than ever, and powder-based formats remain a consumer favourite for their versatility, convenience, and efficacy. For brands looking to stay ahead of the curve, understanding key trends is critical for success in UK powder supplement manufacturing.
At Parkacre, we closely monitor market shifts, emerging ingredients, and consumer demands. As a leading contract supplement manufacturer in the UK, we work with brands to translate these insights into market-winning products. Based on the latest insights and industry data, here are five major powder supplement trends shaping 2025 and how your brand can stay at the forefront.
Hydration powder manufacturing has evolved far beyond basic electrolytes. Hydration powders – once limited to athletes – are now targeting broader wellness audiences. A 2024 consumer report found that 54% of UK consumers are interested in functional drinks that cater to their specific dietary needs, including water enhancers enriched with vitamins, minerals, and electrolytes.
the UK electrolyte powder market revenue is approximately £361 million in 2024, expected to reach about £598 million by 2030. Formulas enriched with magnesium, zinc, B-vitamins, and adaptogens are becoming common, reflecting a trend towards multifunctional hydration products that support overall wellness. Think beyond electrolytes: hydration + immunity, hydration + energy, hydration + beauty are becoming popular product combinations.
Our powder supplement manufacturing capabilities allow you to create multi-functional hydration products with advanced solubility and stability, perfect for gyms, retail shelves, or direct-to-consumer models. We have market ready private label options available, or we can create your own bespoke formulation with our end-to-end custom supplement formulation service.
Read more about our electrolyte product options
Once a niche beauty ingredient, collagen has gone mainstream and its growth shows no signs of slowing. Out of over 2,000 Britons surveyed, 16% reported taking collagen supplements, ranking behind protein shakes (21%) and clear-skin remedies (20%) but ahead of vitamin tablets (15%), driving a 12% annual growth in the UK collagen market. From Mintel’s UK beauty supplement data, it’s reported that 34% of beauty supplement users actively look for collagen in their products.
In 2025, we’re seeing it evolve from beauty-focused SKUs to dual-purpose products that support skin, joints, muscle recovery, and bone health through advanced collagen powder manufacturing.
Stop thinking of collagen as a simply a beauty product. The potential market for this product is broadening and can be taken advantage of with appropriate product positioning, marketing and of course a quality product.
We offer collagen powder manufacturing with private label powder supplements and bespoke options that leverage cutting-edge formulations and market tested ingredients for maximum results.
Read more about our collagen product options
The spotlight on mental wellness and cognitive performance is turning functional mushrooms into a key trend. Ingredients like lion’s mane, cordyceps, reishi, and others are becoming common in nootropic and adaptogen powder blends aimed at focus, stress management, and mood balance. Nearly 40% of UK wellness consumers have tried functional mushroom supplements in 2024, fuelling an 8.5% year-on-year market growth in nootropic and adaptogen products.
The rapid growth of functional mushrooms offers a clear opening for supplement brands to expand into the mental wellness and clean energy space. With rising demand for caffeine-free focus, stress support, and mood balance, brands can differentiate through targeted blends using lion’s mane, reishi, cordyceps, and other science-backed ingredients. For example, Lion’s Mane for workday focus, Reishi for immunity, or Cordyceps for morning energy.
Blending mushrooms with adaptogens, greens, or vitamins creates multifunctional products that appeal to consumers seeking convenience and daily performance support.
We can help you create custom powder formulation that includes functional mushrooms, botanicals, and nootropics – aligned with consumer interest in natural, brain-boosting ingredients through our advanced extraction and blending capabilities. We also offer private label options with numerous standard ingredients such as lions mane.
Sustainability is no longer a “nice-to-have”, it’s a consumer expectation. The 2025 Sustainable Packaging Consumer Report found 90 % of consumers are more likely to buy from brands with eco-friendly packaging, with 54 % actively choosing such products in the past six months. Eco-conscious buyers are seeking brands that walk the talk with sustainable supplement packaging solutions that don’t compromise product integrity.
Brands embracing plastic-free, minimalist formats with QR-enabled transparency can gain higher loyalty, justify premium pricing and differentiate themselves in the crowded supplement market. Strategic investment here delivers both environmental value and a competitive edge.
We provide a comprehensive range of sustainable supplement packaging solutions, including glass bottles, recyclable tubs, labels, and pouches that maintain product freshness while meeting environmental standards.
Learn more about our packaging capabilities
A 2024 survey by Mintel found that 58% of UK consumers are actively seeking simplified wellness solutions, preferring products that combine multiple health benefits into one convenient format. Superfood powders that blend greens, reds, probiotics, and enzymes have seen a year-on-year growth of 10-12% in the UK market, driven by demand for easy daily nutrition.
Building on a foundation of well-established superfood ingredients, brands have significant room to innovate by customising formulas to meet specific consumer preferences. Adding targeted actives such as specialized probiotics, adaptogens, or botanicals allows brands to differentiate their offerings while maintaining consumer trust. This approach enables a scalable product development path that balances reliability with innovation, strengthening brand loyalty and market positioning in a growing wellness segment.
We offer custom and private label superfood powder manufacturing, with options to add trending actives like key vitamins or minerals, adaptogens and more to our standard greens formulation through our advanced blending and standardisation processes.
Discover our superfoods and adaptogen blends
The powder supplement space in 2025 is all about innovation, function, and sustainability. Brands that embrace these trends and deliver high-quality, well-formulated products through expert powder supplement manufacturing and positioning will not only stay relevant but lead the category.
As market leaders in UK contract supplement manufacturer services, we understand that both private label powder supplements and custom powder formulation strategies offer distinct competitive advantages for different brand goals and market positions.
At Parkacre, we partner with brands across the UK and globally to develop bespoke and private label powder supplements that are built for modern consumers. Our comprehensive powder supplement manufacturing capabilities ensure your products meet the highest quality standards while capturing these emerging market opportunities.
Matt Wilson is a digital marketing specialist with a BSc in Nutrition and nearly a decade of experience in the B2B supplement industry. At Parkacre, he supports health and wellness brands by identifying category growth opportunities, analysing market trends, and sharing insights on consumer demand and ingredient innovation. He works closely with Parkacre’s R&D, regulatory, and product development teams to help partners make informed decisions that support commercial success. Connect on LinkedIn.
