02/04/2026
We’re excited to announce that we’re attending Vitafoods Europe 2026, a three day exhibition and conference at the heart of the nutraceutical industry.
Join us at Stand 4G87 in Hall 4 to explore our latest product launches and discuss how we can support your next development or book time with our team in advance here:
Consumer demand is continuing to reshape the nutraceutical landscape, not just in what products are launched, but how they’re developed, positioned and delivered.
At Vitafoods Europe, these shifts come into focus. It’s where emerging ideas meet commercial reality, and where brands look for partners who can move quickly from concept to launch.
Consumers are starting to prioritise targeted benefits, from energy and hydration to sleep, recovery and cognitive support. Rather than taking broad, generalised wellness products, there is a clear shift towards solutions designed to address specific needs, which influences how products are formulated and positioned. Parkacre is continually evolving to meet these changing demands, developing more benefit-focused supplements like our standard focus complex for example.
Convenience and ease of use are now key considerations when purchasing supplements, with formats like powders and stick packs gaining traction across a wide range of applications. These formats enable brands to deliver functional benefits in a way that seamlessly fits into daily routines, helping products stand out in an increasingly competitive market. With our capabilities, we can help brands to stay innovative through formats developed in line with evolving consumer demand.
Ingredients that were once associated with niche audiences, like creatine or magnesium, are now entering everyday routines. In particular, magnesium is seeing strong growth as consumers look for simple, accessible ways to support sleep, stress and recovery, moving it firmly into the mainstream wellness space. This shift is reflected in the increasing number of magnesium-led formulations coming to market, including those developed within Parkacre’s portfolio.
Wellness is also extending beyond human health, with growing demand for supplements that support the wellbeing of our pets. As pet owners become more invested in nutrition and preventative care, products targeting areas such as immunity, joint health and overall vitality are gaining momentum. This shift opens up new opportunities for brands to expand into adjacent categories.
These shifts aren’t just trends, they represent real opportunities for brands to differentiate and scale.
Alongside our current offerings, we’ll be introducing new additions to our portfolio, shaped by emerging demand in adjacent areas of the wellness market. We look forward to sharing more at Vitafoods Europe this year.
Visit us at Stand 4G87 in Hall 4 to explore our latest launches and discuss how we can support your next product.
Or, secure time with our team in advance here:
